A prominent international digital asset platform, Amber Group recently confirmed that the company has inked a five-year sponsorship deal with Atletico Madrid, a professional Spanish football club. According to the details shared by Amber Group, the company will be the official global partner of the club from the 2022/23 season.

Moreover, the latest deal has made Amber Group the official Digital Wealth and Digital Lifestyle partner of Atletico Madrid. WhaleFin, Amber Group’s consumer business, will serve as the digital asset gateway for the fans of the Spanish football club.

In addition to the sponsorship activities, Amber Group and Atletico Madrid will collaborate on several CSR and sustainability-focused projects. WhaleFin will partner with the Atletico Madrid Foundation to facilitate public education campaigns.

„This multi-year partnership is a monumental moment for Amber Group, and we are proud to be partnering with Atlético de Madrid, one of the top football clubs in Spain and Europe. This partnership celebrates our shared values in teamwork and community-building which are resonant in both the world of sport and crypto finance. As we continue to work towards a more connected and inclusive global economy that promotes fair opportunity for all, we look forward to democratizing financial innovation and to creating opportunities for everyone to start on their digital asset journey,” Michael Wu, the Chief Executive Officer of Amber Group, commented.

Crypto Sponsorships

Despite the crypto winter, companies in the digital asset ecosystem have signed several sponsorship agreements with leading international football clubs in the past few months. Earlier this week, OKX became the training kit sponsor of Manchester City.

Miguel Ángel Gil, the Chief Executive Officer of Atlético de Madrid, said: “This partnership aligns with our desire to evolve digitally and be able to offer better, more superior digital experiences to our fans. We wholeheartedly believe that Amber Group is the perfect partner to achieve this, and I would therefore like to thank its CEO, Michael Wu, for his trust and commitment to our club.”

This article was written by Bilal Jafar at www.financemagnates.com.