How Another NFT Trend, .eth Names, Has Attracted the Likes of Budweiser

How Another NFT Trend, .eth Names, Has Attracted the Likes of Budweiser

Nick Johnson, lead developer at the Ethereum Name Service (ENS), talks about making Ethereum human-readable, why Budweiser purchased an NFT, how purchasing an ENS works, and more. Show highlights:

  • what ENS does and why it is important
  • why Budweiser bought “beer.eth”
  • how ENS names can be used to make Ethereum easier to use
  • what business use cases ENS names make possible
  • what made Nick want to create a naming service on Ethereum
  • how people are using their ENS names
  • why people are purchasing ENS names
  • what privacy issues arise from people attaching their name to an ETH address
  • what happens when Ethereum addresses get spammed with unwanted tokens
  • how to buy an ENS name and how much it costs
  • how ENS handles squatters
  • what happens when you lose access to an address holding an ENS name
  • how ENS is integrating normal domains (ex: “.com”) to Ethereum
  • what ENS has planned for L2 launches

Thank you to our sponsors!

Crypto.com: https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021 

Polymarket: https://polymarket.com 

Sorare: https://sorare.com   

Episode Links: 

Nick Johnson

  • Twitter: https://twitter.com/nicksdjohnson
  • Website: http://blog.notdot.net/ 

Ethereum Domain Service

  • Twitter: https://twitter.com/ensdomains
  • Website: https://app.ens.domains/ 

Miscellaneous links

  • Budweiser ENS purchase: https://decrypt.co/79397/from-visa-to-budweiser-big-brands-are-taking-nfts-seriously
  • Unwanted tokens being sent to addresses

    • https://decrypt.co/79406/budweiser-dick-pic-nft-ethereum-wallet 
    • https://www.coindesk.com/markets/2021/05/12/vitaliks-regift-of-unsolicited-doge-knockoffs-sends-memecoin-prices-plunging/ 
  • DNS (.com) integration with ENS: https://twitter.com/ensdomains/status/1430933399745798155 

The post How Another NFT Trend, .eth Names, Has Attracted the Likes of Budweiser appeared first on Unchained Podcast.

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