Nick Johnson, lead developer at the Ethereum Name Service (ENS), talks about making Ethereum human-readable, why Budweiser purchased an NFT, how purchasing an ENS works, and more. Show highlights:

• what ENS does and why it is important
• why Budweiser bought “beer.eth”
• how ENS names can be used to make Ethereum easier to use
• what business use cases ENS names make possible
• what made Nick want to create a naming service on Ethereum
• how people are using their ENS names
• why people are purchasing ENS names
• what privacy issues arise from people attaching their name to an ETH address
• what happens when Ethereum addresses get spammed with unwanted tokens
• how to buy an ENS name and how much it costs
• how ENS handles squatters
• what happens when you lose access to an address holding an ENS name
• how ENS is integrating normal domains (ex: “.com”) to Ethereum
• what ENS has planned for L2 launches

Thank you to our sponsors!

Crypto.com: https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021 

Polymarket: https://polymarket.com 

Sorare: https://sorare.com   

Episode Links: 

Nick Johnson

• Twitter: https://twitter.com/nicksdjohnson
• Website: http://blog.notdot.net/ 

Ethereum Domain Service

• Twitter: https://twitter.com/ensdomains
• Website: https://app.ens.domains/ 

Miscellaneous links

• Budweiser ENS purchase: https://decrypt.co/79397/from-visa-to-budweiser-big-brands-are-taking-nfts-seriously
• Unwanted tokens being sent to addresses
  • https://decrypt.co/79406/budweiser-dick-pic-nft-ethereum-wallet 
  • https://www.coindesk.com/markets/2021/05/12/vitaliks-regift-of-unsolicited-doge-knockoffs-sends-memecoin-prices-plunging/ 
• DNS (.com) integration with ENS: https://twitter.com/ensdomains/status/1430933399745798155 

The post How Another NFT Trend, .eth Names, Has Attracted the Likes of Budweiser appeared first on Unchained Podcast.